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Home > View Event Download    Print    Blog  SIG Internet: The Social Web Monetization Summit - Silicon Valley Category: SIGs -- Internet Presentation Type: Panel Discussion  Date & Time Location Thursday, 16 Apr 2009 01:00 PM 08:30 PM Map TiE Conference Center    2903 Bunker Hill Lane Suite 108 Santa Clara , CA -95054 UNITED STATES Registration Details Registration Closed  Description    Dress Code: Business The Social Web Monetization Summit (NOTE: FULL-DAY AND PANEL-ONLY REGISTRATION OPTIONS AVAILABLE.) TO REGISTER FOR THE EVENING ADVERTISING PANEL AT $20 Member/$50 Non-Member CLICK HERE Businesses large and small face new challenges from the current global economic slowdown. Let’s face it – the market has shifted from focusing on eyeballs to making money with your website or  social application. Whether you are a website owner, an online retailer, a blogger, a social applications developer or an entrepreneur preparing to launch a new internet company, you need to know the bottom line on how to monetize your business online. TiE’s Internet SIG has put together a productive half-day program where you will learn how to use advertising, affiliate marketing, user subscriptions, virtual goods and other methods to convert traffic to your website or blog into revenue. Come join us, and learn through a series of workshops where we will have experts sharing their favorite monetization secrets, tips and techniques. Learn how to attract brand advertisers, drive the best deals with ad and affiliate networks, keep your users engaged with your social application or website, while providing virtual currency and digital goods that makes you lots of moolah.  [Note: Workshop seating is LIMITED - to facilitate deep interaction and learning between our workshop leaders and attendees. Register EARLY to avoid disappointment!]We will close out the day with a great panel of experts and VCs, who will give you the scoop on current trends in online advertising, affiliate marketing, virtual goods and other monetization strategies. SPECIAL OFFER: We are raffling off TWO FREE conference passes (valued at $450 each) to the Adtech-ADSPACE Conference, San Francisco on April 22nd (www.adspaceconference.com) 12:00 PM to 1:00 PM - Registration and Lunch 1:00 PM to 2:30 PM - ABCs of Brand Advertising Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s  Automotive Enthusiast Group This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can  create innovative programs for brand advertisers. Shari has over 10 years of working with some of the leading brand advertisers in auto, retail, fashion and consumer packaged goods and creating award winning campaigns on some of the leading internet destinations including cosmopolitan.com, marieclaire.com, redbook.com, kaboodle.com, ecrush.com and more. 2:45 PM to 4:15 PM - Performance Advertising & Affiliate Marketing Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive  This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix. David has over 10 years of experience helping businesses small and large with their SEM and monetization strategies.  He is a featured columnist for Seach Engine Marketing Standard and DMConfidential.com.  4:30 PM to 6:00 PM - Innovations in Monetization and The Monetization Clinic This workshop will feature two innovative case studies on cutting edge ways to monetize online sites and social applications. This will be followed by roundtable discussions led by experts who will help you with your specific questions and concerns. . The session will conclude with a  fireside chat with the experts and sharing of the learnings from the day. 6:00 PM to 7:00 PM - Networking, Wine, and Food 7:00 PM to 8:30 PM - Workshop and Panel Discussion  "Making Money on the Web: Who's Got Game?" As an entrepreneur or owner of an operating web business, you face a bewildering range of choices for monetization. Is brand advertising out of reach? What's the secret sauce for commanding higher ad rates? Should you offer digital goods? How much could you make from performance & affiliate marketing? Our panel of industry experts and VCs will discuss current trends in online advertising and lay out the options and opportunities that are in front of you today. You will leave with actionable ideas that you can implement immediately, and increase revenues from your web business. TO REGISTER FOR THE PANEL ONLY, PLEASE CLICK HERE.      Speaker(s) Contact & Others Event Host Manish Chandra, Mani Iyer Moderator Sandeep Aggarwal, Managing Director, Colin Stewart LLC  Panelist Ken Elefant, General Partner, Opus Capital  Matt Freeman, CEO, Betawave, Inc.  David Hornik, General Partner, August Capital  Bob Huseby, Senior Vice President, Publisher, Wikia Inc.  Speaker Shari Gunn, Vice President Advertising & Business Development, Kaboodle  David Rodnitzky, Principal, PPC Adbuying  Sima   Thakkar 408-567-0700 ext. 226 sima@tie.org      Program Details 04/16/2009 01:00 PM ABCs of Brand Advertising 04/16/2009 02:45 PM Performance Advertising & Affiliate Marketing 04/16/2009 04:30 PM Other Monetization Strategies 04/16/2009 06:00 PM Networking, Wine, and Food 04/16/2009 07:00 PM Panel Discussion

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