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Thursday, 24 Jun 2010
03:30 PM 09:00 PM
Map Galileo Auditorium   
Microsoft Building 1,
1065 La Avenida St
Mountain View, , CA -94043
UNITED STATES
Registration Closed

TiE Wireless SIG and IEEE ComSocSCV are proud to bring you a seminar on "New Platforms and Infrastructure for Mobile Apps" to be held on June 24, 2010 from 3:30- 9:00 p.m. at the Microsoft Campus in Mountain View, CA.

This seminar's keynotes and panels will present and discuss the mobile applications development platforms that are available today and their features as well as the mobile access and broadband infrastructure that enables and supports mobile applications.

In Track I on Applications Platforms: Development and Business Considerations,  the speakers will discuss technical considerations in developing mobile apps for the consumer and enterprise, such as  the OSes, SDKs, APIs, developer communities and features available on hardware platforms i.e. mobile phones and note/netbooks/pads/readers etc. Business considerations such as promoting apps, building virality, monetization, types of apps and traction, entrepreneurial opportunities will also be discussed. 

Track II Infrastructure & Technology Trends  the discussion will be centered on mobile access and broadband enablement by carriers and equipment vendors. Mobile Wireless technologies such as 4G, WiMax, LTE and the present and future trends will be discussed with a view towards multimedia applications that will be enabled and supported by these technologies and investments in them. 

Be sure to register and attend this exciting event with discussions on platforms and infrastructure for mobile applications. The perspectives shared there and the networking with speakers and fellow attendees are intended to further your knowledge and understanding and for your current and future ventures in the mobile applications space.  

Track I - Applications Platforms: Development and Business Considerations
 
Theme: What are the development platforms available and what are the development and business considerations, market characteristics of Consumer and Enterprise mobile apps?
 
Topics:
 
1. The Development Platforms and Development Considerations: Devices and OSes, APIs, SDKs, Developer communities/forums, multi-platform tools
2a.  The Business Considerations of Apps: Creating, advertising, viral/other marketing, monetizing apps with appropriate business models, building scale.
2b. New Applications Markets, Opportunities and Funding Landscape.
 
Keynote Speaker(s) Track I
: "
iPhone Apps Development” Patrick Murphy, Halosys; Usman Abbasi, Senior Manager, PayPal Mobile

Moderator: Maribel Lopez, Lopez Research

Panelists/Speakers:
Anand Iyer, Sr. Product Manager, Microsoft
Atul Bagga, Vice President ThinkEquity
Oliver Gunasekara, Alliance Management, Symbian
Adam Blum, CEO, Rhomobile
Vishal Gurbuxani, CEO Mobclix
Raj Singh. Entrepreneur
Rob Taylor, Nokia
Patrick Eggen, Senior Investment Manager, Qualcomm Ventures


Track II - Infrastructure & Technology Trends

 
Theme: What is the application development infrastructure and what are the new technologies and trends to enable apps?
Topics:
 
1. Carriers'/network enablement: Present and future carrier plans for enabling mobile apps; wireless broadband technologies and equipment, secure, scalable and inter-operable integration with the enterprise and consumers 
 
Keynotes, Track II: "4G Trends, m2m apps" Lars Johnsson, CTO Beceem,
"IP Ethernet in Access and Backhaul Mobile Infrastructure", Michael Howard, Infonetics Research

Moderator: Earl  Lum, EJL Wireless

Panelists/Speakers:
K. Nagesh, Sr. Director,  Mobility Solutions Marketing, Juniper Networks
Anne-Louise Kardas, Sprint
Joe Schraml, VP of Marketing, BridgeWave Communications
Jorgen Odgaard, Director, Strategic Business Development, Ericsson,
Hugh Fletcher, Verizon

___________________________________________________________________

Program Chairs:
 
Chris Vora,
TiE Wireless SIG
Terry Rodrigues, TiE Wireless SIG
Sameer Herlekar, IEEE ComSocSCV
 
Program Advisor:  Alan J Weissberger, IEEE ComSocSCV Chair

  
Event Host
TiE SV and IEEE ComSocSCV
Keynote Speaker
Usman Abbasi, Senior Manager, PayPal Mobile 
Michael Howard, Infonetics 
Lars Johnsson, CTO, Beceem 
Patrick Murphy, Senior Engineer, Halosys 
Moderator
Maribel Lopez, Lopez Research 
Earl Lum, EJL Wireless 
Panelist
Atul Bagga, Vice President, ThinkEquity 
Adam Blum, CEO, Rhomobile 
Patrick Eggen, Senior Investment Manager, Qualcomm Ventures 
Hugh Fletcher, Verizon 
Oliver Gunasekara, Alliance Management, Symbian 
Vishal Gurbuxani,, CEO, Mobclix 
Anand Iyer, Microsoft, Sr. Product Manager, 
Anne-Louise Kardas, Sprint 
K. Nagesh, Sr. Director, Mobility Solutions Marketing, Juniper Networks 
Jorgen Odgaard, Ericsson 
Joe Schraml, VP of Marketing, BridgeWave Communications 
Raj Singh, Entreprenuer
Rob Taylor, NOKIA 
Harini   Sreepathi
408 - 567- 0700 X 238
harini@tie.org
  
06/24/2010 03:30 PM Registration and Networking
06/24/2010 04:00 PM Introductory remarks by organizers
06/24/2010 04:10 PM Keynote(s) for Track I
06/24/2010 04:50 PM Track I Panel Presentations, Panel Session, Q&A
06/24/2010 06:10 PM Dinner and Networking
06/24/2010 07:00 PM Keynote(s) for Track II
06/24/2010 07:35 PM Track II Panel Presentations, Panel Session, Q&A
06/24/2010 08:55 PM Closing comments and Networking