This seminar will teach you how to successfully organize sales, marketing and business development in a high technology startup. All startups confront a common set of issues: Where is our market? Who are our customers? What features do we need to satisfy these customers? Are there customers who believe in our vision? How do we build the right team? How do we scale sales? Entrepreneurs will find these customer/product/market fit issues are at the heart of the “Customer Development” process covered in this seminar. This seminar provides insight and concrete lessons about why some startups are successful and others are left to sell off their furniture. In this seminar you’ll learn how the “Customer Development” model will help you build a product customers want, and dramatically reduce the chance of failure of your new venture; and at the same time, it will challenge your perception of the traditional sales, marketing and business development roles and leave you with a new way to view and organize these roles. See why Marc Andreessen (ex Netscape, OpsWare,) called the Four Steps to the Epiphany, this seminar’s textbook,“The best book for tech entrepreneurs this year.”
