THE ONLINE ADVERTISING AND SOCIAL MEDIA MARKETING SUMMIT
Fort Mason Conference Center, San Francisco

Businesses large and small face new challenges from the current global economic slowdown. With Microsoft Bing / Yahoo Search coming together, smaller ad networks and advertising startups must deliver real value or merge to survive. Consumer attention online continues to shift, with the emergence of Twitter and rapid growth of Facebook and online video. Whether you are an advertiser, website owner, online retailer, social applications developer or an entrepreneur preparing to launch a new internet company, you need to know what shifts are underway in the world of online advertising and social media marketing. TiE’s Internet SIG has put together a productive half-day program where you will learn how to use advertising, affiliate marketing, real-time streams, social media marketing, online lead generation and other methods to grow your business, acquire new customers, increase product sales and affiliate revenues.

SCHEDULE 

12:00 noon to 1:00 PM - Registration, Networking, Lunch

1:00 PM to 2:30 PM - ABCs of Brand Advertising
This hands-on workshop will teach you how top brand advertisers use the web for marketing, what it takes to get their attention and how you can  create innovative programs for brand advertisers. 
Led by Shari Gunn, Vice President Advertising & Business Development, Kaboodle , Director, Marketing, Hearst Digital Media, VP, Marketing, Primedia’s Automotive Enthusiast Group

2:45 PM to 4:15 PM - Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix. 
Led by David Rodnitzky - Principal, PPCAssociates.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive 

4:30 PM to 6:00 PM - Viral Marketing / Social Media Marketing and The Advertising / Social Media Clinic 
This workshop will feature the leading social media platforms Twitter and Facebook, that offers new opportunities for businesses and solution providers to reach their customers and engage / acquire new customers. This will be followed by round table discussions led by experts who will help you with your specific questions and concerns. The session will conclude with a  fireside chat with the experts and sharing of the learnings from the day.
Led by Rashmi Sinha, Co-Founder and CEO, Slideshare and Adam Metz, CEO, Metz: The Social Concept

EVENING POWER PANEL
To register for the evening panel only, please click here.

6:00 PM to 7:00 PM - Networking, Wine, and Food

7:00 PM to 8:30 PM - Panel Discussion 
Trends in Online Advertising and Social Media Marketing

As an entrepreneur or owner of an operating web business, this has been a challenging year. As we look ahead at 2010 and beyond, what lies ahead? Is the industry in a "permanent reset"? Or will we see renewed growth? What are the key areas of innovation in advertising? Display Advertising? Social Media? Video? Will real-time streams cause a dislocation of consumer's attention from websites and blogs to Twitter and Facebook Feeds? Is this change disruptive or evolutionary? What do the new platforms and paradigms mean for entrepreneurs, advertisers, e-tailers and web publishers? Our panel of industry experts and VCs will discuss current trends in online advertising and social media marketing and lay out the options and opportunities that are in front of you today. You will leave with actionable ideas that you can implement immediately.

Event Host

Mani Iyer

Moderator

Gus Tai, General Partner, Trinity Ventures

Panelists

Iggy Fanlo, CEO of Adbrite
James Slavet, Partner, Greylock Partners
Chris Moore, Redpoint Ventures
Steve Patrizi, Vice President, Advertising Sales & Operations, LinkedIn Corporation
Marc Ruxin, EVP, Chief Innovation Officer, MCCANN Worldgroup