Matt McAllister

Former Head of Marketing at Tapjoy
Managing Director, Fluid PR
Matt McAllister, Managing Director
Matt McAllister is the Former Head of Marketing at Tapjoy .He is the founder and managing director of Fluid PR, a boutique public relations and marketing communications firm specializing in the mobile and technology industry. A fifteen-year marketing pro with big agency roots plus in-house experience as the head of marketing for several successful tech companies, Matt enjoys working with startups to help them find their way, tell their story, and make an impact. Most recently, he ran the marketing department for Tapjoy, a mobile app discovery tool, where he was one of the company’s earliest employees and oversaw its rapid growth as a pioneer in Facebook advertising to its rebranding as a leading mobile ad network. Matt also served as vice president of marketing and content development for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc., which itself sold to the Apollo Group (University of Phoenix). He started his career as an account executive for Niehaus Ryan Wong, one of the top PR agencies in Silicon Valley during the early days of the era. Follow Matt on Twitter at @Matt_McAllister.